Editorial Team

The Editorial Team at Rank & Discover is a group of writers and editors who cover marketing, brand, and growth. They research each story and publish under a shared desk byline — experts in their fields, working as one team.

Articles by Editorial Team

Campaign Insights

AEO Mistakes Killing Your Marketing ROI?

Account-based experience (AEO) is quickly becoming a must-have strategy for B2B marketing, promising personalized journeys and higher conversion rates. But many companies stumble when implementing…

Editorial Team · · 6 min read
Marketing Tech

Smarter Keyword Strategy: Semrush in 2026

Key Takeaways The Keyword Opportunity Score in Semrush now incorporates real-time competitor ad spend data, helping prioritize high-impact keywords. Google Ads Performance Max campaigns in…

Editorial Team · · 7 min read