Category: Marketing Tech

Marketing Tech

65% Fail AEO: How to Win Big in 2026

Key Takeaways Only 35% of marketing teams are fully confident in their ability to measure the return on investment (ROI) of their automated campaigns, highlighting…

Deborah Ferguson · · 8 min read
Marketing Tech

AEO Marketing: 2026 Shift from A/B Testing

There’s an astonishing amount of misinformation circulating about AEO, or Automated Experimentation and Optimization, especially concerning its impact on marketing. Many marketers cling to outdated…

Deborah Ferguson · · 8 min read
Marketing Tech

AEO Marketing: 2026 Implementation Guide

The year 2026 marks a significant inflection point for marketers, with Automated Experimentation and Optimization (AEO) becoming not just a competitive advantage, but a fundamental…

Deborah Ferguson · · 8 min read