Category: Marketing Tech

Marketing Tech

AEO: 15-25% Uplift in 90 Days for 2026

The marketing industry is experiencing a seismic shift, and Automated Experimentation Orchestration (AEO) is at the forefront of this transformation. Forget the days of slow,…

Deborah Ferguson · · 9 min read
Marketing Tech

Why AEO Fails: The 72% Data Disconnect

Remarkably, a recent IAB report revealed that nearly 60% of brand marketers still struggle to accurately attribute conversions in a multi-platform environment, even with advanced…

Amanda Davis · · 8 min read