Category: Marketing Tech

Marketing Tech

AEO in 2026: Beyond Smart Bidding Myths

So much misinformation swirls around the world of AEO, or automated advertising optimization, especially concerning its true capabilities and limitations in modern digital marketing. It’s…

Deborah Ferguson · · 9 min read
Marketing Tech

65% Fail AEO: How to Win Big in 2026

Key Takeaways Only 35% of marketing teams are fully confident in their ability to measure the return on investment (ROI) of their automated campaigns, highlighting…

Deborah Ferguson · · 8 min read
Marketing Tech

AEO Marketing: 2026 Shift from A/B Testing

There’s an astonishing amount of misinformation circulating about AEO, or Automated Experimentation and Optimization, especially concerning its impact on marketing. Many marketers cling to outdated…

Deborah Ferguson · · 8 min read