Amanda Clarke

Head of Strategic Initiatives

Certified Marketing Management Professional (CMMP)

12+ years experience

Amanda Clarke is a highly accomplished Marketing Strategist with a proven track record of delivering exceptional results for a diverse range of clients. For over 12 years, he has been immersed in the ever-evolving world of marketing, developing a deep understanding of consumer behavior and the latest technological advancements. Currently, he holds the position of Head of Strategic Initiatives at NovaMetrics, where he leads a team of talented marketers in developing and executing innovative campaigns. Prior to NovaMetrics, Amanda honed his skills at Aurora Marketing Group, focusing on digital transformation strategies for Fortune 500 companies. He is passionate about leveraging data analytics to identify key trends and optimize marketing spend for maximum ROI. His expertise spans across various marketing disciplines, including digital marketing, brand management, content marketing, and social media marketing. Amanda is a sought-after speaker and frequently shares his insights at industry events. He is committed to staying at the forefront of marketing innovation and consistently seeking new ways to drive growth for his clients.

Articles by Amanda Clarke

Content Strategy

AI Search: How to Get Found in 2026

The digital marketing arena of 2026 demands a sophisticated approach to gaining visibility. Mastering discoverability across search engines and AI-driven platforms isn’t just about keywords…

Amanda Clarke · · 11 min read
Marketing Tech

Invisible Online?

Navigating the digital landscape in 2026 means facing an unprecedented level of competition for audience attention. Your brand’s ability to be found – its discoverability…

Amanda Clarke · · 13 min read
Campaign Insights

Static Keywords? You

Navigating the complexities of digital visibility in 2026 demands more than just guesswork; it requires a meticulously crafted keyword strategy. Many businesses still treat keyword…

Amanda Clarke · · 10 min read