Keaton Adetunji

Principal Analyst, Marketing Analytics

MBA, Business Analytics; Certified Marketing Analyst (CMA)

14+ years experience

Credentials

Keaton Adetunji is a Principal Analyst at Stratagem Insights, boasting over 14 years of hands-on experience in the intricate world of advanced marketing analytics. He earned his Master's in Business Analytics from the prestigious Wharton School at the University of Pennsylvania. Keaton's professional philosophy centers on transforming raw data into actionable intelligence, empowering businesses to make data-driven decisions that propel growth. His particular expertise lies in predictive modeling for customer lifetime value (CLV) and multi-touch attribution, helping brands understand the true impact of their marketing efforts. Prior to Stratagem Insights, he significantly contributed to Optima Solutions, where his innovative algorithm for marketing spend optimization consistently delivered substantial ROI improvements for clients. Readers can expect his articles to provide practical frameworks, cutting-edge methodologies, and clear, concise explanations of complex analytical concepts, always with an eye towards measurable business outcomes

Articles by Keaton Adetunji