Debbie Henderson

Digital Marketing Strategist

MBA, Marketing Analytics (Wharton School); Google Ads Certified

15+ years experience

Debbie Henderson is a renowned Digital Marketing Strategist with over 15 years of experience in crafting high-impact online campaigns. As the former Head of Performance Marketing at Zenith Innovations, she led a team responsible for managing multi-million dollar ad spends, consistently exceeding ROI targets by an average of 25%. Her expertise lies particularly in programmatic advertising and advanced marketing automation strategies. Debbie holds an MBA with a specialization in Marketing Analytics from the Wharton School of the University of Pennsylvania. She is the author of the influential white paper, "The Algorithmic Advantage: Scaling Digital Reach in the 21st Century," published by the Global Marketing Review. Debbie's professional philosophy centers on data-driven decision-making and continuous experimentation, believing that the digital landscape demands agility and precise measurement. Readers can expect her articles to offer actionable insights, cutting-edge strategies, and a pragmatic approach to navigating the complexities of modern digital marketing, always grounded in real-world case studies and measurable results

Articles by Debbie Henderson

Digital Marketing

Your 2026 Discoverability Myths Debunked

So much misinformation swirls around the concept of discoverability in 2026, it’s frankly astonishing. Businesses are pouring money into strategies based on outdated assumptions, hoping…

Debbie Henderson · · 9 min read