Amanda Clarke

Head of Strategic Initiatives

Certified Marketing Management Professional (CMMP)

12+ years experience

Amanda Clarke is a highly accomplished Marketing Strategist with a proven track record of delivering exceptional results for a diverse range of clients. For over 12 years, he has been immersed in the ever-evolving world of marketing, developing a deep understanding of consumer behavior and the latest technological advancements. Currently, he holds the position of Head of Strategic Initiatives at NovaMetrics, where he leads a team of talented marketers in developing and executing innovative campaigns. Prior to NovaMetrics, Amanda honed his skills at Aurora Marketing Group, focusing on digital transformation strategies for Fortune 500 companies. He is passionate about leveraging data analytics to identify key trends and optimize marketing spend for maximum ROI. His expertise spans across various marketing disciplines, including digital marketing, brand management, content marketing, and social media marketing. Amanda is a sought-after speaker and frequently shares his insights at industry events. He is committed to staying at the forefront of marketing innovation and consistently seeking new ways to drive growth for his clients.

Articles by Amanda Clarke

Social Media

SEO 2026: AI & Search Engine Domination

Understanding and Discoverability Across Search Engines and AI-Driven Platforms in 2026 Are you struggling to make your content visible in the ever-evolving digital world? Mastering…

Amanda Clarke · · 8 min read
Social Media

Link Building: Marketing Guide for 2026

Link Building Best Practices for Professionals In the ever-evolving world of marketing, a robust link building strategy remains a cornerstone of online visibility and authority.…

Amanda Clarke · · 7 min read