Amanda Clarke

Head of Strategic Initiatives

Certified Marketing Management Professional (CMMP)

12+ years experience

Credentials

Amanda Clarke is a highly accomplished Marketing Strategist with a proven track record of delivering exceptional results for a diverse range of clients. For over 12 years, he has been immersed in the ever-evolving world of marketing, developing a deep understanding of consumer behavior and the latest technological advancements. Currently, he holds the position of Head of Strategic Initiatives at NovaMetrics, where he leads a team of talented marketers in developing and executing innovative campaigns. Prior to NovaMetrics, Amanda honed his skills at Aurora Marketing Group, focusing on digital transformation strategies for Fortune 500 companies. He is passionate about leveraging data analytics to identify key trends and optimize marketing spend for maximum ROI. His expertise spans across various marketing disciplines, including digital marketing, brand management, content marketing, and social media marketing. Amanda is a sought-after speaker and frequently shares his insights at industry events. He is committed to staying at the forefront of marketing innovation and consistently seeking new ways to drive growth for his clients.

Articles by Amanda Clarke

Social Media

Keyword Strategy: Marketing in 2026

Mastering Keyword Research for 2026 In 2026, a robust keyword strategy is no longer optional; it’s the bedrock of successful marketing. Search engine algorithms are…

Amanda Clarke · · 6 min read